Marketing Automation revenue totaled $1.8 billion in 2015

Marketing Automation revenue totaled $1.8 billion in 2015

B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.

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91% of companies using Marketing Automation rate it as successful

91% of companies using Marketing Automation rate it as successful

According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.

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Email marketing as popular as ever, but many retailers don’t know how to personalize

Email marketing as popular as ever, but many retailers don’t know how to personalize

Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.

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iPresso among top Marketing Automation solutions in Venture Beat’s report

iPresso among top Marketing Automation solutions in Venture Beat’s report

The latest  The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system. 

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