What Is A MarTech Stack And How To Build One?

What Is A MarTech Stack And How To Build One?

MarTech Stack brings together all the tools that allow a company to carry out successful marketing operations across multiple channels. It may include CRM software, social media tools, content management systems, analytics tools, and Marketing Automation systems. The tools that make up a MarTech Stack will depend on a company’s marketing goals, relationships to customers, and processes.

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Marketers Will Increase Their Video Efforts In 2018

Marketers Will Increase Their Video Efforts In 2018

Just 6% of marketers currently see themselves as innovators when it comes to online video marketing. However, almost 80% of respondents report that they are willing to increase their video advertising in 2018 to build stronger relationships with viewers, according to Innovid’s new report Where are Brand Marketers Taking Their Video Strategy in 2018?

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Data Analytics And Marketing Automation Will Be Crucial For Financial Services In 2018

Data Analytics And Marketing Automation Will Be Crucial For Financial Services In 2018

78% of financial services marketing and communications leaders from all over the world believe that data analytics will have biggest impact over the coming 12 months. 57% consider marketing automation as the technological development that will shape their marketing efforts in 2018 – according to the Cognito Communications and Marketing Survey 2017/18.

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91% Of North American B2B Organizations Use Content Marketing

91% Of North American B2B Organizations Use Content Marketing

63% of North American B2B marketers say they’re much more or somewhat more successful with their content marketing now than they were a year ago, according to the new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, released by MarketingProfs and Content Marketing Institute (CMI).

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Pop-Up Templates In iPresso To Make Real-Time Communication Even Easier

Pop-Up Templates In iPresso To Make Real-Time Communication Even Easier

Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.

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