Email marketing as popular as ever, but many retailers don’t know how to personalize

Email marketing as popular as ever, but many retailers don’t know how to personalize

Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.

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