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What are the opening hours of your store?

What are the opening hours of your store?

Opening hours are very important in e-commerce – they have a significant impact on your store’s UX and customer satisfaction. However, as the latest study shows, there is still a lot to do in this regard, at least in the UK.

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Five ready-made customer segmentation models you can apply today

Five ready-made customer segmentation models you can apply today

Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.

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3 marketing trends to follow in 2023

3 marketing trends to follow in 2023

Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?