Twelve Trends That Will Shape Media and Marketing in 2019

Twelve Trends That Will Shape Media and Marketing in 2019

Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.

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98% Of Gen Z Consumers Abandon Baskets If There’s No Suitable Delivery Option

98% Of Gen Z Consumers Abandon Baskets If There’s No Suitable Delivery Option

Shipping options are considered to be one of the crucial aspects of online shopping by the Gen Z shoppers (consumers aged 16-24). According to the Great Expectations: Shipping, CX & Gen Z report from Neopost Shipping, 71% of them would be willing to increase their basket size for free hyperlocal delivery (1-3 hours).

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Web Push Notifications In iPresso – All That You Always Wanted To Know!

Web Push Notifications In iPresso – All That You Always Wanted To Know!

Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?

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