From iPresso To Messenger. How Does It Work In Practice?

From iPresso To Messenger. How Does It Work In Practice?

New channel of direct marketing in iPresso allows marketers to reach customers with personalized content directly on Messenger. Through this integration, companies will be able to send notifications to Messenger accounts of every contact who provides an appropriate consent, for example during the checkout process on the website.

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Online Video Viewing To Rise By 20% In 2017

Online Video Viewing To Rise By 20% In 2017

Zenith’s Online Video Forecasts 2017 report predicts that online vide views are set to grow by 20% this year. This trend will be driven by a 35% increase in viewing on mobile devices to 28.8 minutes a day, while viewing on fixed devices (PCs, laptops and smart TVs) is going to increase by just 2% to 18.6 minutes a day.

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Marketing Automation In Hospitality Industry – From Generating Leads To Building Strong Relationships

Marketing Automation In Hospitality Industry – From Generating Leads To Building Strong Relationships

Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.

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