How to set up web push notifications in iPresso?

How to set up web push notifications in iPresso?

Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.

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Web push notifications – new marketing channel available in iPresso!

Web push notifications – new marketing channel available in iPresso!

Web push notifications are a new digital channel that allows marketers to engage their users in web browsers. They can be displayed to all the visitors who opted-in, even if they are not present on your website at that point of time. Some possible use cases of web pushes include informing subscribers when new content has been published, sending special offers and discount codes and recovering abandoned carts.

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91% of companies using Marketing Automation rate it as successful

91% of companies using Marketing Automation rate it as successful

According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.

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