Blog iPresso Marketing Automation

Measuring the efficiency of marketing activities

When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...

What emails are most successful in e-commerce?

In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this...

How to encourage customers to buy more products

When you’re running an online store, selling more products is your obvious goal. The more products you sell, the more money you make, and your business is more stable. What can you do to encourage customers to put more...

87% of B2B companies have problems with buyer intent data

For B2B companies, both large and small, lead generation is still a huge problem. Leadfeeder is a company that surveyed British and American marketing and sales professionals. The results are worrying – as many as 82%...

Billing models in online marketing

As we all know, there are many different services and products in digital marketing, from ads through sponsored posts to marketing tools. Each form of marketing activity comes with specific pricing/billing models. In...

What do you know about customer loyalty?

Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently...

Just 44% of UK businesses respond to online reviews!

That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing...

How does AI transform marketing?

Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous...

It’s time for first-party data

In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided...

Google postpones the death of third-party cookies

Have you heard that third-party cookies will be deleted from Chrome shortly? The “shortly” part is complicated, to say the least. Google has recently announced they will start phasing third-party cookies out in late...

What do you need to know about SEO?

49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close...

YouTube launches YouTube Shopping with Shopify

Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream...

Marketing 101 with iPresso

Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of...

How to succeed with your martech stack

The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily...

Shopify and Twitter expand their reach on social media

Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront...