Maciej Mazurkiewicz
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can...
Elon Musk buys Twitter
What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44...
As a PrestaShop partner, iPresso has prepared a special integration module
iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop...
Communication channels in Marketing Automation
Modern-day user is constantly bombarded with lots of information from every direction, day by day. Most of this information contains various marketing offers, so his or her attention is very fragmented. To reach the new...
What is Marketing Automation?
Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them...
Automatic Scenarios + Feed Manager + Satellite = new quality in Marketing Automation
Scenarios that are prepared earlier for taking immediate steps when specific actions take place like sending messages are a crucial part of Marketing Automation System from iPresso. Each scenario could be created as...
iPresso Satellite – use the weather for your advantage
Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a...
Product feeds – a special category of values
Product feeds are basically a list of specific options from companies offer selected for promotion, clearance sale, recommendation, and so on. Feeds have a huge impact on every company working in e-commerce. Each of...
Do you really need all those extensions?
In modern marketing managing, various daily processes without the help of add-ons or additional tools are simply impossible. MarTech became a huge world that is growing more and more quickly. It could be clearly seen in...
iPresso’s Integration Center
MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for...
What is the place of Marketing Automation in marketing strategy?
What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each...
Persona in Marketing Automation
Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or...
Marketing Automation as an Intro to Customer Care and Customer Loyalty
Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for marketing...
What is Marketing Automation?
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...
What is Real-Time Marketing?
What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the...
The Personalization of Message in 360 Degree Marketing
360 Degree Marketing is a great way to surround customers with marketing messages. No matter who and how consumes content, you can reach him with your message. If you want this operation to be successful, the message...
What is the 360 Degree Marketing?
A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you...
What is KPI?
KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing...
