Blog iPresso Marketing Automation

Entertainment

Food & Drinks

Lifestyle

Latest articles

Elon Musk buys Twitter

What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44...

Communication channels in Marketing Automation

Modern-day user is constantly bombarded with lots of information from every direction, day by day. Most of this information contains various marketing offers, so his or her attention is very fragmented. To reach the new...

iPresso’s Integration Center

MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for...

Persona in Marketing Automation

Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or...