E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online...
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The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online...
BNPL enters the B2B world
As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business. The juice is...
Content recycling – give your texts a new life
Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason...
How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways...
Can you use your website to create an emotional bond with customers?
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship...
Measuring the efficiency of marketing activities
When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...
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The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online...
BNPL enters the B2B world
As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business. The juice is...
Content recycling – give your texts a new life
Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason...
How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways...
Can you use your website to create an emotional bond with customers?
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship...
Measuring the efficiency of marketing activities
When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...
Is your email marketing strategy good enough? Let’s find out
Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the...
What emails are most successful in e-commerce?
In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this...
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