Recover Abandoned Carts with Sophisticated Scenarios in iPresso

Recover Abandoned Carts with Sophisticated Scenarios in iPresso

According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios using various communication channels.

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