82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services

82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services

Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.

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Marketing Visionaries Put Content At The Core Of Their Efforts

Marketing Visionaries Put Content At The Core Of Their Efforts

87% of Visionaries and 81% of Leaders put content at the core of their marketing efforts – according to a new study from Skyword. The most successful marketers are likely to use storytelling techniques and rely both on editorial guidelines and brand standards.

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91% Of North American B2B Organizations Use Content Marketing

91% Of North American B2B Organizations Use Content Marketing

63% of North American B2B marketers say they’re much more or somewhat more successful with their content marketing now than they were a year ago, according to the new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, released by MarketingProfs and Content Marketing Institute (CMI).

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Content Marketing Revenues Forecast To Grow 14% In 2017

Content Marketing Revenues Forecast To Grow 14% In 2017

It seems that content marketing is still the king, as companies keep using it ever more frequently. Global content marketing revenues grew 14.3 percent to $28.1 billion in 2016 14% in 2016 to $28.1 billion, and on the basis of the data for the first half of 2017, the sector is once again headed for 14% growth this year – according to new research published by PQ Media.

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