American Millennials Likely To Be Loyal To Brands That Respond On Social Media

American Millennials Likely To Be Loyal To Brands That Respond On Social Media

A brand’s presence in social media has a direct link to the loyalty of its customers. As much as 72% of American millennials prefer the brands that respond to feedback on social media over the brands that don’t do it, according to a survey conducted by The Harris Poll for TELUS International.

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46% of consumers made a purchase influenced by social video

46% of consumers made a purchase influenced by social video

74% of consumers admit there is a connection between watching a video on social media and making purchase decisions while 46% said they bought a product as a result of watching a branded video on social media – according to the Science of Social Video, a survey of 5,500 consumers in the UK, France, Germany, US and Australia, published by Brightcove.

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