OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook.
Rapidly growing market
The explosion of the global video market will be boosted by growing competition in this field, especially among American players. The services that are already on the market will be challenged by new platforms launched by such companies as Disney and WarnerMedia.
OTT global market will reach a milestone in 2021, as Asia Pacific is forecast to overtake North America in terms of generated revenue.
Time for a new approach?
Growing competition on the market will compel TV content providers to focus on precise and targeted communication with their viewers, which may be streamlined by such solutions as iPressoTV, a Marketing Automation platform that allows companies to communicate with current and potential customers based on their content consumption habits, interaction with services, abandonment of purchases, communication timelines and demographics.
Learn more about iPressoTV
iPresso Media & Entertainment team will take part in IBC 2019 in Amsterdam, where, in cooperation with GIG Technology and redGalaxy, we will present innovative solutions in OTT technology and marketing. Let’s meet there!
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