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marketing metrics

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...

seo

SEO in content marketing – what to consider?

Nowadays, these two disciplines – SEO and content marketing – go hand in hand when it comes to online promotion and the visibility of your website. We could even say that content marketing is one of the crucial SEO...

customer experience

What is a customer experience (CX)?

Customer experience is something every entrepreneur should be vitally interested in. It’s a result of all the interactions customers have with your company. It’s also what they think about your products and customer...