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Category - Articles

Content recycling
Articles

Content recycling – give your texts a new life

Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason...

21 September 2022
7 min read
measuring results in marketing
Articles

Measuring the efficiency of marketing activities

When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...

14 September 2022
7 min read
loyalty program ecommerce
Articles

How to encourage customers to buy more products

When you’re running an online store, selling more products is your obvious goal. The more products you sell, the more money you make, and your business is more stable. What can you do to encourage customers to put more...

7 September 2022
6 min read
online marketing
Articles

Billing models in online marketing

As we all know, there are many different services and products in digital marketing, from ads through sponsored posts to marketing tools. Each form of marketing activity comes with specific pricing/billing models. In...

26 August 2022
7 min read
How does AI transform marketing?
Articles

How does AI transform marketing?

Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous...

19 August 2022
6 min read
What do you need to know about seo?
Articles

What do you need to know about SEO?

49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close...

10 August 2022
6 min read
Marketing 101 with iPresso
Articles

Marketing 101 with iPresso

Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of...

5 August 2022
4 min read
Email marketing basics
Articles

The basics of email marketing

Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see...

26 July 2022
6 min read