Conducting customer surveys can be very beneficial to your business. This way, you can understand the needs of your target audience better, fix things that require your attention, and strengthen elements that are working well. One of the most popular types of customer surveys is called NPS. It’s used worldwide primarily because of its universality. In this post, we will show you five good practices that will enable you to make the most of this type of survey.
Real-time marketing (RTM) enables real-time communication, and thus has the potential to become an ideal solution for attracting many new customers. However, it is important to keep in mind that if you don't use RTM properly, you may face criticism and discourage your audience. Time and attention are very important, as it depends on them to figure out what is currently happening in the market and quickly adjust your offer.
If you run an online store, you surely understand the value of personalized product recommendations. This way, you can increase the average order value and win your customers’ loyalty and engagement (customers appreciate stores that understand their needs and interests). And we have a tool that will help you do so – recommendation frames. Let’s have a look at them!
Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.
Even if you have the best automation tool, you won't realize its full potential without measuring its effectiveness. How do you know if what you're doing is right? We will help you assess the effectiveness of your marketing automation.
Marketing automation scenarios can streamline your marketing efforts and make them far more effective. However, to make the most of this solution, you need to have as much data about your customers as possible. In this post, we want to show you three examples of how different businesses can utilize marketing automation scenarios to reach their customers more effectively.
