Your website is not just a place to present content; it’s a tool to attract and engage potential customers. The primary goal is to guide visitors to help them make the decision to use your offer. One of the most effective conversion strategies is the squeeze page, a page specifically created to capture leads.
Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!
Sometimes, you only have one chance to make a good first impression. In many situations, email is the channel you use to introduce yourself, your business, or your offer. Read on to see how to create a winning first email message that captivates your audience’s attention and helps you grow your business!
Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can't go unnoticed. What if... the novelties sold themselves and automatically displayed to those interested?! If you don't know how to do it, we come to help!
In our previous article about spam, we listed things you should be mindful of when it comes to email marketing and the condition of your domain. And while these things are incredibly important, you should also pay attention to the content of your emails. The truth is that if you include some trigger keywords and key phrases, mailbox algorithms are more likely to flag your email as spam. So, let’s have a look at what to avoid!
Already have some valuable content and want to create new content based on it? Great idea! Content recycling is used by both global brands and newcomers to a particular industry. It's important that you already have content on the basis of which you will make another one, and that it is up-to-date. We'll show you how you'll use previously prepared content to grab your audience's attention.
Building a customer base for FMCG brands may not be as easy as it seems. That’s mostly due to the fact that those customers usually do not interact directly with those brands, only via their products. In fact, many FMCG brands are owned by the same company, and customers are not always aware of this fact. So, if you run an FMCG business, what can you do to build a customer base? Here are your options!
