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Global OTT Market To Reach $72.8 Billion By 2023

OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook. Rapidly growing market The explosion of the global video market will...

GDPR: A Practical Guide. Part 1: Consent

The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition...

Key Takeaways From Internet Trends 2019 Report

Increasing number of Internet users worldwide, growing popularity of mobile devices, crucial role of recommendations, and visual communication – those are some of key trends that are shaping the Internet...

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and...

Twelve Months of the GDPR. Four Takeaways

It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...