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Category - News

Creativity

42% of CMOs say: Data hinders creativity!

Adverity is a company that surveyed 300 CMOs across the US, UK, and DACH region. Their findings: 42% believe data hinders creativity, 41% say something exactly the opposite, and 17% remain undecided. The cited study...

gartner genius report

Gartner names Geniuses

Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list...

generation Z

Gen Z avoids ads

Is generation Z (people born between 1997 and 2012) among your potential customers? If so, forget about traditional ads. They hate them and will do whatever they can to avoid them. In the report published by Bulbshare...

ecommerce

E-commerce is down 13% in Europe

Although globally, the whole online trade industry noted a 3% decline, in Europe, the drop is much more significant. A 13% decrease is the first such situation in the 9-year history of the Salesforce Shopping Index...

customer experience

Martech improves customer experience!

Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this...

nft

Hypewear introduces NFTs to mainstream fashion

Hypewear is a digital platform made by German fashion company, About you. They want to promote NFTs in the fashion industry. Through Hypewear, users will be able to purchase fashion NFTs, and they will one free NFT upon...