Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
First off, you need to focus on the quality and functionality of your website. You can spend dozens of thousands of dollars on ads and marketing, but if your potential clients land on a website that isn’t intuitive, functional, and helpful – it’s all in vain.
Secondly, check the lifetime value (LTV) of your customers. It may turn out that you don’t get as many clients as you’d like, but they stay with you for a long time, which is always a good thing.
Thirdly, never stop optimizing your PPC campaigns, and ensure they lead to a high-quality website/landing page.
Lastly, start by keeping track of KPIs such as LTV, customer acquisition cost (CAS), return on ad spend (ROAS), click-through rate (CTR), cost per mille (CPM), cost per click (CPC), and cost per lead (CPL) for at least a month to better understand your starting point.
Read more on the martechseries.com website.
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