Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
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Tag: marketing strategy
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Five ready-made customer segmentation models you can apply today
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
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Economic uncertainty forces marketers to rethink their strategies
According to the latest IAB survey, the current unstable financial situation causes marketers (two/thirds of them, actually) to re-evaluate their media spending more frequently. The majority of specialists surveyed by IAB plan to do so monthly.