Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
Do you run an online store and want to sell more? We have a solution for you! Use Marketing Automation and achieve your goals without burning through your budget. Wondering how you can use marketing automation tools in e-commerce? Read about 5 marketing strategies to increase sales.
Are you sending lots of ads and still not seeing results? Are you surprised why recipients prefer your competitors? You won't attract customers with old-fashioned measures, and you'll only waste a lot of time and burn through your budget. Face it - without using marketing automation, you won't reach the majority of people who are interested in your offers. We have some tips for you on how you can change your marketing strategy!
KPIs are indicators to measure the effectiveness of marketing activities. They determine whether the implemented activities are achieving their goals. KPIs are essential for any marketing team that wants to monitor and optimize its activities (and, most importantly, see if they make sense and pay off).
Planning marketing activities is crucial to success - as long as, of course, the company wants to advertise (and almost all do). Regardless of the size of the business, you need to constantly adapt to changing market trends, technology and customer preferences. What should be included in a marketing strategy?
We live in a world of influencers. Increasingly, to promote a brand online it is no longer enough (unfortunately) to have a good advertising idea and an interesting, thoughtful product. Customers need social proof, but they don't pay attention to the opinions of random, unknown people. They look for validation from someone they follow daily on social media. Let's talk about influencer marketing.
Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
