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Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)

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iPresso Marketing Automation

Customer Data Platform – do you make the most of your data?

CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.

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Marketing Automation for B2B companies

Marketing Automation for B2B companies

Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!

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What are the opening hours of your store?

What are the opening hours of your store?

Opening hours are very important in e-commerce – they have a significant impact on your store’s UX and customer satisfaction. However, as the latest study shows, there is still a lot to do in this regard, at least in the UK.