Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)

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Marketing automation in e-commerce: Huge potential for your business

Marketing automation in e-commerce: Huge potential for your business

Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.

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Five ready-made customer segmentation models you can apply today

Five ready-made customer segmentation models you can apply today

Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.

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3 marketing trends to follow in 2023

3 marketing trends to follow in 2023

Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?

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What is a buyer persona, and how to create it?

What is a buyer persona, and how to create it?

Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.