You’ve been reading about marketing automation for some time now. Marketing automation surely can take your business to a whole new level, where work is streamlined and more effective. But where do you start? What should be your first step? That’s what we want to talk about in this post.
If you decide to start automation with our platform, it’s all really easy. For companies that have never tried marketing automation, we have a special Basic plan. It comes with all the essential features enabling you to stay in touch with customers, gather more contacts in your base, and generate more leads.
The first step is usually to opt for a free trial. During this non-binding period, you can get to know all the functions available on our platform. If you decide to continue using our solution, you can simply extend your trial and opt for one of three subscription plans (we’ll talk about them in a moment).
iPresso is integrated with your website so that you can achieve optimal efficiency and use marketing automation not just when it comes to email marketing or push notifications but also directly on your website. Once you go through our four-step registration process, you can start configuring your dashboard and create your first marketing scenario.
Watch this video to find out more:
Let’s have a closer look at our Basic plan.
What does iPresso Basic offer?
Generally speaking, our Basic plan has three main goals:
GET MORE LEADS
First off, iPresso offers customer base segmentation, which means you can target a specific audience with a tailored message. Secondly, our platform offers personalized recommendations (concerning products or content), which are very important when it comes to effective sales. And thirdly, we enable you to create multiple marketing automation scenarios making the most of multichannel communication with your customers, just like in this example:
MAKE YOUR WORK MORE EFFICIENT
Marketing takes time, but with our platform, you can save a lot of it, especially when it comes to mundane, repetitive tasks. Our platform can partly automate communication with your customers and users (e.g., through automated messages), help you analyze your performance, and conduct customer surveys (e.g., NPS).
NURTURE LEADS AND STAY IN TOUCH WITH YOUR CUSTOMERS
With automated marketing processes set, you are confident that every person potentially interested in your service/product is well-taken care of. Email marketing, push notifications, text messages, and even social media communication can be fully or partly automated using iPresso.
iPresso Basic for B2B companies
It is a common misconception that marketing automation is mostly for B2C companies. If you run a B2B company, you can still make your work more effective! Here’s how.
You can create sign-up forms that are embedded directly to your website (or as a pop-up ad). Such a pop-up form could be displayed to every anonymous user, e.g., with a special offer or proposal to agree to receive push notifications.
iPresso comes in handy when it comes to increasing your clients’ interest. For example, you can create a scenario that’s all about automating the onboarding process of a new user. In the same way, you can engage users in communication by sending them a ready-made series of emails or push notifications, pushing them down the sales funnel. Lastly, you can use personalized recommendations to invite people to view more products, services, or blog posts.
UNDERSTAND YOUR CUSTOMERS BETTER
B2B companies enjoy our customer management solutions. They help them segment customers, track their activity, and reach them with tailor-made messages. With iPresso, you have easy access to all the relevant client data, including industry, past purchases, location, etc.
iPresso Basic for e-commerce
If you run an online store, iPresso is your must-have! With our platform, you can easily:
- Create pop-ups with sign-up forms or the latest offers
- Send automated messages, e.g., after each order or creating a new account
- Distribute discount codes and vouchers
- Easily design and send email marketing campaigns
- Rescue abandoned carts
- Increase AOV thanks to personalized product recommendations
- Increase customer loyalty with loyalty programs
- Measure CX using online surveys
And almost all of that can be adjusted to your store’s design! Moreover, since iPresso uses API to communicate with other tools, our platform can be integrated with your e-commerce platform. We have quick ready-made integrations for WooCommerce and PrestaShop, but if you run your store using a different solution, don’t hesitate to ask us about integration possibilities!
Basic subscription plans
We offer four pricing plans within iPresso Basic platform. The lowest plan (Lite) costs 119 EUR per month (when billed annually) and gives you access to:
- 1,000 contacts
- 5,000 emails per month
- 100 SMS messages per month
- 5,000 web pushes per month
- 5,000 contacts in automation scenarios
- 2 actions on site (e.g., pop-ups) per month
- 2 actions on abandoned processes
- 3 users
- 100 000 tracked page views
- 0,5 GB of the file transfer
- 3 KPI reports
- 2 pipeline reports
- 2 web forms
- 1 survey
- 2 landing pages
Each next plan gives you more capabilities in each of these areas. For instance, the highest plan (Expansion) enables 50,000 contacts in your database, five landing pages, and six users. Go to the linked subpage to discover the detail of every pricing plan in our offer. And here, you can check the prices of each plan:
Lastly, it’s vital to mention that iPresso is 100% GDPR-compliant and it comes with intuitive GDPR manager allowing you to manage all of your clients’ consents.
Do you have any questions before you start?
In this post, we summarized what the Basic plan is all about. But if you still have some questions about our offer or our platform’s functionality, don’t hesitate to reach out to our team. We are always happy to answer any of your questions and provide you with tailor-made solutions (not everything we do is available publicly).
And if you feel like you want to give iPresso a shot – just click the button below!