Creating a new marketing campaign is not always easy. There are many things to think about, including target audience, offer, copy, and layout. And today, we want to focus on that last element. The visual side of your ads, pop-ups, and newsletters is incredibly important, as the majority of people are visual learners. So, how can our Theme Creator streamline your work? Let’s have a look.
Some time ago, OneSpot.com, published an infographic perfectly showing the importance of visual content. According to this infographic, people are more receptive to visual content, and it’s retained for a longer time:
The conclusion is obvious – making your ads visual, not just textual, makes them more effective and attractive to your target audience. However, at times, it’s challenging to create a good-looking visual ad or newsletter. And that question is crucial – your visual content has to be captivating and well-designed, using legible typeface and colors that are not tiring.
And this is where our Theme Creator saves the day.
Discover iPresso Theme Creator
Theme Creator is one of our latest features. It enables our clients to create visual-based campaigns (ads, pop-ups, newsletters, push notifications, etc.) using ready-made components and templates. As a result, you don’t have to spend hours thinking about the right colors, fonts, or arrangement. It’s all pre-configured for you. All you have to do is adjust specific elements according to your preferences.
We’ve made sure our Theme Creator is straightforward and intuitive, even if you’re not a professional graphic designer. You simply follow the process. First, you need to pick the template that you like. In the next steps, you get to adjust various appearance elements, just like in the screen below:
For more demanding campaigns, you can use a simple drag-and-drop editor that helps you arrange everything the way you want, using a whole range of available tools and devices, i.a.:
- Text boxes
- Videos and animations
You are also free to add new elements that are not available in our library, e.g., your logo or the company’s banner. As a result, your campaigns can be fully personalized and tailored to your company’s branding.
Once your next campaign is ready, you can save it for future purposes or schedule it for publishing or sending to your recipients.
Run some tests
At times, it’s difficult to decide which design works best for your customers. If that’s the case, the best way of finding that out is by running some tests, e.g., A/B ones. Our Theme Creator enables you to create as many designs and different versions of them as you like. Next, you can use these different versions and show them to your customers/users and see which ones resonate better with your target audience. After several such tests, you will know what kind of layout is the most effective one, and you can stick to it in your future marketing campaigns.
Benefit from the full potential of the iPresso system!
Theme Creator is just one feature in our extensive marketing platform, but it’s fully integrated with other services that are available to you. Therefore, you can use graphic materials you create in the Theme Creator and use them for multiple purposes, e.g., in automated marketing scenarios or product recommendations you share via the Feed Manager or Recommendation Frames.
Here’s an example: You want to create a new marketing scenario for a new customer in your online store. So you create a MA scenario that comprises the following elements:
- Welcome email along with some onboarding materials (e.g., about your loyalty program)
- A series of push notifications with new products and promotions in your store
- Order summary email along with the tracking code
All these elements can be created using Theme Creator. And since everything is a part of one and the same ecosystem, there’s no need to upload anything or move your designs around.
Give iPresso a try!
Our marketing platform was designed with one purpose in mind – to make your marketing more effective. Everything we do and offer is to help you either save time, make the most of available data, or make your marketing campaigns more successful. That’s why Theme Creator plays a big role in our platform.
And today, we invite you to try our platform for free! Just opt for a free trial, go through four simple steps to set up your account, and there you are! If you have more questions before you start, we are always happy to help – use the contact section to get in touch with us.
See you soon!
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