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What’s the future for marketing automation?

What’s the future for marketing automation?

Marketing automation, just like any other technology, is rapidly evolving, primarily thanks to AI and related technologies. Earlier this year, Adobe published an extensive study on what marketing automation is like in 2024 and what we can expect in the near future. In this post, we want to show you some of this report's crucial findings and share our perspective. So, let's see what's coming for marketing automation!

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How marketing automation can increase conversions in the financial sector

How marketing automation can increase conversions in the financial sector

Every sector can benefit from increased conversions, but this question is especially important in sectors such as finance and banking, where customer’s LTV can be counted in years. That’s why bank marketers, insurers, and loan/investment companies are continually looking for ways to increase conversions and grow their business this way. And that’s what we want to discuss today.

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Building relationships with subscribers. The role of Marketing Automation in the media industry.

Building relationships with subscribers. The role of Marketing Automation in the media industry.

Building lasting relationships with subscribers is becoming not only a key element of success, but also a challenge for media companies. In the digital era, where every click and every online activity can be a potential point of contact with the recipient, there is an increasing need to use tools that enable more personal, personalized communication with users.
This is where Marketing Automation comes in - a technology that is changing the way media companies build and maintain relationships with subscribers. Marketing Automation not only facilitates the automation of marketing processes, but also enables personalization of communication, tracking user behavior and providing them with content tailored to their individual preferences.

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Time management in Marketing Automation: Automation of routine tasks

Time management in Marketing Automation: Automation of routine tasks

In today's dynamic world, where competition is constantly increasing, time management has become a key element of success. Particularly in marketing, where the speed of response and effectiveness of actions are of great importance, effective use of time becomes a priority. In this situation, Marketing Automation, i.e. the automation of marketing processes, becomes an indispensable tool supporting time and resource management.

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Lead scoring automation: How to assess prospects

Lead scoring automation: How to assess prospects

Lead scoring is an important part of every lead generation strategy. After all, not every prospect is necessarily a good customer. You want to focus on those leads that are of high quality and are likely to sign up with your company or buy something from you. And this is what lead scoring automation is all about. Let’s see how this feature helps you grow sales.

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How does email marketing turn potential leads into sales?

How does email marketing turn potential leads into sales?

In today's digital world, where competition is increasing and customers' attention is spread across many different communication channels, effectively converting potential customers, also known as leads, into actual sales is a key challenge for companies. In this discussion, email marketing plays an extremely important role. Thanks to its direct and personalized nature, email marketing is not only an effective tool for building relationships with customers, but also a powerful conversion tool. In this article, we'll explore how exactly email marketing can help turn potential leads into actual sales, taking a look at various strategies, tools, and best practices in this area.