If you read our blog at least occasionally, you know we are big fans of marketing automation. And that’s true; with this technology, you can save a lot of time, reach your customers more effectively, and concentrate just on the most important aspects of your marketing strategy. However, as always, there are some things to steer clear of, and that’s what we want to discuss in this post.
By "tolerating" the existence of a content gap in your content, you increase the risk of losing potential leads - people who could otherwise become loyal, returning customers. How to avoid the content gap, what does this term mean and how can Marketing Automation help with it?
A sales funnel makes your marketing far more effective because with it, you can lead every prospect from the initial interest (top of the funnel) right to the purchase/subscription (bottom of the funnel). To make it even more effective, you can automate the vast majority of what’s going on within the sales funnel with marketing...
Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
The advantage of having a blog (and a content strategy) is the ability to "recover" value from old entries. Every professional blogger will tell you this: regularly refreshing your content is the key to better positioning. Updating old articles has become as important as creating new ones. How to do it? How can Marketing Automation help with this?