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Email marketing automation: 5 benefits

Email marketing automation: 5 benefits

Even in the age of social media, email marketing still plays a vital role in your marketing activities, especially when it comes to customers who are already in your database. Nowadays, it's relatively easy to automate email communication, especially with such a tool as iPresso. Read on to see what email marketing automation will give you!

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Google AI Overview. Will it help you sell more?

Google AI Overview. Will it help you sell more?

Artificial intelligence is increasingly being used in our lives. So it's no surprise that when Google announced a new experimental AI feature in its search engine, it generated a lot of interest. Google AI Overview (formerly called Google Search Generative Experience) is due out soon, so you should know what to prepare for!

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E-commerce recommendation scenarios are the fastest way to sell more

E-commerce recommendation scenarios are the fastest way to sell more

Do you want to offer your customers the products best suited to their needs? Running an online store, you certainly sell a lot of goods and don't have time to recommend each user individually, so we have a solution for you! Use pop-ups, recommendation frames and Marketing Automation scenarios and you will increase the value of the shopping cart and sell more!

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The best marketing automation tools for a startup

The best marketing automation tools for a startup

If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!

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SMS marketing automation will increase your profits in a flash

SMS marketing automation will increase your profits in a flash

Do you communicate with your customers via SMS messages? If you're in the e-commerce business, it's probably one of the main channels for you to contact buyers. Do you know how much you can gain from using Marketing Automation in SMS campaigns? In this article, you'll learn examples of effective use of SMS marketing automation.

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How to build a loyal customer segment

How to build a loyal customer segment

Customer segmentation is something we frequently mention on this blog, and for a good reason. With a well-segmented target audience, you can conduct more effective sales and marketing campaigns. In many cases, customer segments are also the basis for special deals and offers that aren’t available to everyone visiting your online store or website. This is the case with the loyal customer segment. Companies frequently want to reward such customers by giving them access to perks that aren’t available to other visitors. Let’s take a moment to find out how to make the most of this segment.