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Author: Ela Ciernicka (Ela Ciernicka)

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Segment contacts to understand your audience and serve it better

Segment contacts to understand your audience and serve it better

Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.

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How to use customer data to personalize marketing automation scenarios: 3 examples

How to use customer data to personalize marketing automation scenarios: 3 examples

Marketing automation scenarios can streamline your marketing efforts and make them far more effective. However, to make the most of this solution, you need to have as much data about your customers as possible. In this post, we want to show you three examples of how different businesses can utilize marketing automation scenarios to reach their customers more effectively.