Content, the whole thing that involves description for products and services, and promotion content (blogs, videos, presentations) are made by Content Specialist. You can also stumble upon the Content...
Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for...
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software...
What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the...
A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you...
What is a Customer Data Platform (CDP)? It’s very specialized software for creating and managing a customer base. This base can be utilized by other applications. CDP draws from other sources, processes data and...
MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...
MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...
There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing...
A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization...
Jarosław Ściślak
Michał Pasternak
