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iPresso Marketing Automation Recent News Technology

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the...

Michał Pasternak

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Big Data Marketing Automation Recent News Technology

Twelve Months of the GDPR. Four Takeaways

It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...

Michał Pasternak

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Content Marketing Real Time Marketing Technology

How Companies Use Social Media To Promote Their Businesses

Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from...

Michał Pasternak

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Editor’s pick

iPresso Marketing Automation Technology

iPresso’s Pipelines – Four Stages of a Lead Nurturing Campaign

Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through...

Michał Pasternak

Content Marketing Marketing Automation Recent News Technology

Visual Content Marketing In 14 Numbers

Michał Pasternak

iPresso Marketing Automation Real Time Marketing Technology

iPresso at E-commerce Cracow Expo

E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers...

Michał Pasternak

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Entertainment iPresso Marketing Automation Recent News Technology

iPressoTV – Successful Communication With Connected TV Viewers

Michał Pasternak

25 March 2019

iPresso Marketing Automation Technology

iPresso Media&Entertainment At The Connected TV World Summit In London

Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the leading thought...

Michał Pasternak

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This week’s hottest

Big Data iPresso Marketing Automation Real Time Marketing Recent News

Satellite – How To Effectively Use iPresso’s New Feature?

Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power...

Michał Pasternak

Big Data iPresso Marketing Automation Recent News Technology

iPresso Satellite – Employ External Data In Your Sales And Marketing Actions

iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite? iPresso...

Michał Pasternak

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Marketing Automation Recent News

Almost 60,000 Data Breaches Reported Since GDPR Implementation

The General Data Protection Regulation went into effect on May 25, 2018. Since then, more than 59,000 data breaches have been reported to authorities. More than 59,000 data breaches have been reported in the European...

Michał Pasternak

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Marketing Automation Real Time Marketing Recent News

Artificial Intelligence Will Continue To Shape Marketing

Michał Pasternak

Content Marketing Marketing Automation Recent News

Customers More Comfortable With How Companies Handle Data After GDPR

Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 –...

Michał Pasternak

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