blog iPresso Marketing Automation

iPresso Satellite – Leverage External Data in Your Marketing

It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of...

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the...

Twelve Months of the GDPR. Four Takeaways

It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...

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