Blog iPresso Marketing Automation

What do you need to know about SEO?

49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close more deals, and sell more...

YouTube launches YouTube Shopping with Shopify

Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream. Although this solution is not...

Marketing 101 with iPresso

Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of marketing. And we’re here to help...

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martech stack

How to succeed with your martech stack

The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily...

Shopify Twitter

Shopify and Twitter expand their reach on social media

Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront...

Email marketing basics

The basics of email marketing

Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see...

Video marketing

Video is important when shopping online

As a recent study published by Brightcove reveals, 85% of consumers worldwide rely heavily on video when they purchase goods and services online. Does it mean that the time for video content in e-commerce has come? The...

Recommended

What is the 360 Degree Marketing?

A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you...

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...

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How to attain loyalty and engagement in e-commerce?

E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best...

The time of relationship marketing has come

The experts agree 2022 is the year of relationship marketing. People look for in-depth, personalized customer experiences and they want to engage in communication with brands using multiple channels. As Tim Glomb from...

MarTech solutions need to be better

That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities...

42% of CMOs say: Data hinders creativity!

Adverity is a company that surveyed 300 CMOs across the US, UK, and DACH region. Their findings: 42% believe data hinders creativity, 41% say something exactly the opposite, and 17% remain undecided. The cited study...

Gartner names Geniuses

Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list...

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...