Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the...
Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information...
iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite...
The General Data Protection Regulation went into effect on May 25, 2018. Since then, more than 59,000 data breaches have been reported to authorities. More than 59,000 data breaches have been reported in the European...
Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 –...
A brand’s presence in social media has a direct link to the loyalty of its customers. As much as 72% of American millennials prefer the brands that respond to feedback on social media over the brands that...
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the...
The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such...
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers...
Shipping options are considered to be one of the crucial aspects of online shopping by the Gen Z shoppers (consumers aged 16-24). According to the Great Expectations: Shipping, CX & Gen Z report from Neopost...
Michał Pasternak
