All individuals have the right to be informed about the collection and processing of their personal data. This is one of the basic principles of data processing under GDPR. Each person whose data is collected...
OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook. Rapidly growing market The explosion of the global video...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that...
How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and...
It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...
Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from Social...
The importance of visual content keeps growing, especially on social media platforms such as Facebook and Instagram. Additionally, video materials become increasingly popular and constitute a significant part of content...
Michał Pasternak
