blog iPresso Marketing Automation

Campaign Reports in iPresso – Measure the Results of Your Marketing Efforts

What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best...

Most Americans Rely On Social Media For News

55% of American adults are getting their news from social media platforms, up from 47% in 2018, according to a recent survey by Pew Research Center. More then half of U.S. adults admit thet they sometimes or...

What Are The Main Reasons For Cart Abandonment, And How To Win Them Back?

For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement...

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