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Let’s meet at IBC 2019 in Amsterdam!

IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions...

Michał Pasternak

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iPresso Marketing Automation Recent News Technology

GDPR: A Practical Guide. Part 1: Consent

The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the...

Michał Pasternak

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iPresso Marketing Automation Recent News Technology

Get All The Data You Need With iPresso’s Data Collector

Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a...

Michał Pasternak

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Editor’s pick

Marketing Automation Recent News Technology

eCouponing in iPresso. What Are The Main Benefits Of This Solution?

What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing...

Michał Pasternak

Marketing Automation Recent News Technology

Key Takeaways From Internet Trends 2019 Report

Michał Pasternak

Big Data iPresso Marketing Automation Recent News Technology

iPresso Satellite – Leverage External Data in Your Marketing

It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that...

Michał Pasternak

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iPresso Marketing Automation Recent News Technology

Marketing KPIs You Need To Track

Michał Pasternak

11 June 2019

Big Data Marketing Automation Recent News Technology

Twelve Months of the GDPR. Four Takeaways

It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...

Michał Pasternak

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This week’s hottest

Content Marketing Real Time Marketing Technology

How Companies Use Social Media To Promote Their Businesses

Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from Social...

Michał Pasternak

iPresso Marketing Automation Technology

iPresso’s Pipelines – Four Stages of a Lead Nurturing Campaign

Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through...

Michał Pasternak

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Content Marketing Marketing Automation Recent News Technology

Visual Content Marketing In 14 Numbers

The importance of visual content keeps growing, especially on social media platforms such as Facebook and Instagram. Additionally, video materials become increasingly popular and constitute a significant part of content...

Michał Pasternak

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iPresso Marketing Automation Real Time Marketing Technology

iPresso at E-commerce Cracow Expo

Michał Pasternak

Entertainment iPresso Marketing Automation Recent News Technology

iPressoTV – Successful Communication With Connected TV Viewers

OTT services are rapidly conquering and transforming the Pay-TV market by providing viewers with compelling content, engaging experiences, and subscription options that are much more flexible than those offered by...

Michał Pasternak

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