E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors...
OTT services are rapidly conquering and transforming the Pay-TV market by providing viewers with compelling content, engaging experiences, and subscription options that are much more flexible than those...
Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the...
Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power...
The General Data Protection Regulation went into effect on May 25, 2018. Since then, more than 59,000 data breaches have been reported to authorities. More than 59,000 data breaches have been reported in the European...
Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 –...
Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities...
A brand’s presence in social media has a direct link to the loyalty of its customers. As much as 72% of American millennials prefer the brands that respond to feedback on social media over the brands that...
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the...
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers...
Michał Pasternak
