blog iPresso Marketing Automation

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the...

Twelve Months of the GDPR. Four Takeaways

It’s been just over a year since the General Data Protection Regulation came into force. The European Union’s privacy law established stricter rules for businesses and organizations that process personal...

How Companies Use Social Media To Promote Their Businesses

Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from...

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