Artificial intelligence simplifies many tasks and reduces time, so it's no surprise that more and more companies are using it for SEO,

Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that

Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are

Does your business rely on subscriptions? Surely you regularly check how sales are going, and keep an eye on what you need

Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool

Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your

On May 7, we are introducing a new version of the iPresso interface. It's not just a graphic facelift. This is a

Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for

Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or

Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis,