What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best...
55% of American adults are getting their news from social media platforms, up from 47% in 2018, according to a recent survey by Pew Research Center. More then half of U.S. adults admit thet they sometimes or...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement...
IBC 2019, one of the most important events in the world of media, entertainement, and technology, took place in Amsterdam. iPresso Media&Entertainment team took part in the event, where, in cooperation with GIG...
OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook. Rapidly growing market The explosion of the global video market will...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing...
Increasing number of Internet users worldwide, growing popularity of mobile devices, crucial role of recommendations, and visual communication – those are some of key trends that are shaping the Internet...
How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and...
Michał Pasternak
