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iPresso Marketing Automation Technology

iPresso’s Pipelines – Four Stages of a Lead Nurturing Campaign

Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts...

Michał Pasternak

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Content Marketing Marketing Automation Recent News Technology

Visual Content Marketing In 14 Numbers

The importance of visual content keeps growing, especially on social media platforms such as Facebook and Instagram. Additionally, video materials become increasingly popular and constitute a significant part...

Michał Pasternak

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iPresso Marketing Automation Real Time Marketing Technology

iPresso at E-commerce Cracow Expo

E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors...

Michał Pasternak

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Editor’s pick

Entertainment iPresso Marketing Automation Recent News Technology

iPressoTV – Successful Communication With Connected TV Viewers

OTT services are rapidly conquering and transforming the Pay-TV market by providing viewers with compelling content, engaging experiences, and subscription options that are much more flexible than those offered by...

Michał Pasternak

iPresso Marketing Automation Technology

iPresso Media&Entertainment At The Connected TV World Summit In London

Michał Pasternak

Big Data iPresso Marketing Automation Real Time Marketing Recent News

Satellite – How To Effectively Use iPresso’s New Feature?

Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power...

Michał Pasternak

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Big Data iPresso Marketing Automation Recent News Technology

iPresso Satellite – Employ External Data In Your Sales And Marketing Actions

Michał Pasternak

6 March 2019

Marketing Automation Recent News

Almost 60,000 Data Breaches Reported Since GDPR Implementation

The General Data Protection Regulation went into effect on May 25, 2018. Since then, more than 59,000 data breaches have been reported to authorities. More than 59,000 data breaches have been reported in the European...

Michał Pasternak

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This week’s hottest

Marketing Automation Real Time Marketing Recent News

Artificial Intelligence Will Continue To Shape Marketing

AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504...

Michał Pasternak

Content Marketing Marketing Automation Recent News

Customers More Comfortable With How Companies Handle Data After GDPR

Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 –...

Michał Pasternak

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iPresso Marketing Automation

How to Use Scoring Plans to Automatically Rank Your Contacts

Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities...

Michał Pasternak

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Marketing Automation Real Time Marketing Recent News

Twelve Trends That Will Shape Media and Marketing in 2019

Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the...

Michał Pasternak

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