How Marketing Automation will help in Media and Entertainment industry
How Marketing Automation will help in Media and Entertainment industry

Marketing Automation in the media and entertainment industry

The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.

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How Marketing Automation will help in Media and Entertainment industry
How Marketing Automation will help in Media and Entertainment industry

Marketing Automation in the media and entertainment industry

The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.

How Marketing Automation will rescue your abandoned carts?
How Marketing Automation will rescue your abandoned carts?

Abandoned processes: Marketing Automation will rescue your carts

Every year, online retailers worldwide lose $4.6 trillion due to abandoned carts. It’s one of the biggest problems in the e-commerce world, but abandoned processes encompass more elements. In this post, we want to show you why abandoned processes can hurt your business and how iPresso can help you rescue at least some of them.

What is UTM?
What is UTM?

What is UTM?

Marketing makes no sense without analytics. When doing any promotional campaigns, it's a good idea to monitor inputs and other activities on the website. With the help of UTM tags, you can identify traffic from external sources. Is it worth betting on UTM? What are the types of UTM parameters? What are the benefits of using UTM parameters? Here we go.