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Marketing automation and startup: Does it make any sense?

Marketing automation and startup: Does it make any sense?

If you’ve recently started your business, you need to think about a whole list of things, with acquiring clients and staying afloat being the two most important ones. Startups frequently decide to limit expenses, especially at the early stage of development. But there is a big question to answer: Should you save money on marketing automation? Or perhaps it’s a vital aspect of your startup business, and you should invest in it. Let’s have a look.

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5 tips that will help you design a perfect webinar invitation email

5 tips that will help you design a perfect webinar invitation email

Webinars can be very successful sales and lead generation tools, but in order for them to work, you need to get as many attendants as possible. And this is where email marketing steps in the game. In this post, we want to show you how to craft a perfect webinar invitation and what to focus on to get people to sign up for your event.

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iPresso Academy: test your knowledge about Marketing Automation!

iPresso Academy: test your knowledge about Marketing Automation!

Competition in the marketing landscape is intense. To stand out, continuous learning and improvement of skills is necessary. Marketing certificates are becoming more and more popular among professionals. Both those experienced and those just starting their careers. We present iPresso Academy certificates - a great way to gain new knowledge and crown it with official confirmation.

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Marketing Automation production industry

Marketing Automation in manufacturing

Nowadays, manufacturing is not just about making high-quality products. Manufacturing companies need to market their services and build good relations with clients in order to stay in the market and grow. This requires a strategic approach to marketing that’s based on analytics and automation. And this is where our role begins! In this article, we want to show you what marketing automation is about in the manufacturing industry. We will focus on the benefits you can expect and how to implement marketing automation in manufacturing. Let’s get right to it!

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Steer clear of the pitfalls of excessive automation in marketing! Avoid overly aggressive dissemination of impersonal messages, overlooking customer responses, or neglecting to test campaign strategies. Balancing automation with a personal touch is crucial for effective communication with your audience.

Marketing Automation: what to avoid

If you read our blog at least occasionally, you know we are big fans of marketing automation. And that’s true; with this technology, you can save a lot of time, reach your customers more effectively, and concentrate just on the most important aspects of your marketing strategy. However, as always, there are some things to steer clear of, and that’s what we want to discuss in this post.