blog iPresso Marketing Automation

Tag - MarTech

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...

What Is MarTech Stack?

MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...

What Is MarTech?

MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...