Blog iPresso Marketing Automation

Tag - MarTech

customer experience

Martech improves customer experience!

Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this...

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...

What Is MarTech Stack?

MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...

What Is MarTech?

MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...