Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this...
In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A...
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs...
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...
MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...
MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or...
