The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many...
MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...
MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that...
Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power...
