The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.
Author: Jakub Wyciślik (Jakub Wyciślik)
How does a keyword planner work?
Online advertising and SEO do not exist without keywords. You can search for them on your own, or use a ready-made, free tool from Google. Get to know the keyword planner. Find out how to chase away the competition and sell more with its help.
Abandoned processes: Marketing Automation will rescue your carts
Every year, online retailers worldwide lose $4.6 trillion due to abandoned carts. It’s one of the biggest problems in the e-commerce world, but abandoned processes encompass more elements. In this post, we want to show you why abandoned processes can hurt your business and how iPresso can help you rescue at least some of them.
What is UTM?
Marketing makes no sense without analytics. When doing any promotional campaigns, it's a good idea to monitor inputs and other activities on the website. With the help of UTM tags, you can identify traffic from external sources. Is it worth betting on UTM? What are the types of UTM parameters? What are the benefits of using UTM parameters? Here we go.
Why do you need content automation?
Tailoring your ads, newsletters, and website content to specific visitors enables you to create a much better UX (user experience) and close more deals. With iPresso’s help, you can automate the content you display to your users and potential customers. Let’s have a look at what options you have at your disposal.
How to automate real-time marketing?
Real-time marketing (RTM) is probably one of the most challenging marketing techniques ever. It requires good preparation and careful observation of what’s going on in your sector or the whole market. The good news is, though, that you can automate many aspects of this part of your marketing strategy. And today, we want to show you how.
What is affiliate marketing? When is it worth to conducting it?
You have a product with which you want to reach new customers. Your financial condition allows you to share some of the profits. At the same time, you feel that the company's advertising reach does not guarantee sales at the expected level. Maybe you should be interested in affiliate marketing?