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Author: Jakub Wyciślik (Jakub Wyciślik)

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In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.

How to write a perfect thank-you email

In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.

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Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.

4 reasons why you shouldn’t buy an email base

Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.

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How to create and grow your email base

How to create and grow your email base

Email marketing is still a very useful marketing strategy, but if you want it to work, you need to create a high-quality email base. Sending emails to random recipients is not just ineffective; it’s also illegal. In this post, we will show you how to build such a base so that it can be a vital source of leads in your business.

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E-mail marketing metrics: what apart from Open Rate?

E-mail marketing metrics: what apart from Open Rate?

First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.

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5 tips that will help you design a perfect webinar invitation email

5 tips that will help you design a perfect webinar invitation email

Webinars can be very successful sales and lead generation tools, but in order for them to work, you need to get as many attendants as possible. And this is where email marketing steps in the game. In this post, we want to show you how to craft a perfect webinar invitation and what to focus on to get people to sign up for your event.

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How long should a marketing email be?

How long should a marketing email be?

Effective communication tools play a key role in building lasting relationships with customers. One of the most popular means of transmitting information and promoting offers are marketing e-mails. How long should a marketing email be to effectively reach your audience? In this article, we will analyze various aspects of the length of marketing emails, taking into account both recipient expectations and strategies for effective content transfer. Let's discover together how to find the balance between a too long description, which can be discouraging, and a too short message, which can leave much to be desired.