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Author: Jakub Wyciślik (Jakub Wyciślik)

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Single opt-in vs double opt-in

Single opt-in vs double opt-in

In e-mail marketing, an important element of building a list of subscribers is choosing the appropriate opt-in method. Single opt-in and double opt-in are the two most commonly used methods, each of them has its advantages and disadvantages. In this article, we will discuss the differences between them, the advantages and disadvantages of both methods, and how marketing automation can support their implementation.

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Using a customer journey map to personalize your email marketing

Using a customer journey map to personalize your email marketing

Personalizing your email marketing is the key to increasing engagement and conversions with your audience. One of the most effective tools that can help with this is a customer journey map. This concept allows companies to better understand customer experiences and needs at different stages of their interaction with the brand. In this article, we will discuss what a customer journey map is, how it can be used to personalize email marketing, and how marketing automation can support this process.

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Customer education using marketing automation

Customer education using marketing automation

In today's dynamically developing world, customers are increasingly demanding and aware of their needs. To meet these demands, companies must invest in educating their customers. This process not only increases engagement, but also builds loyalty and trust. Marketing automation becomes a key tool here, enabling effective and efficient customer education on a large scale. In the article, we will discuss how marketing automation can support customer education, what its benefits are, and we will present specific examples of applications.

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Geographic segmentation in marketing automation

Geographic segmentation in marketing automation

Geographic segmentation allows you to precisely target specific customer groups based on their geographic location. In today's globalized world, where cultural, climatic and economic differences can significantly influence consumer preferences, geographic segmentation is becoming an essential element of an effective marketing strategy.

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How marketing automation helps you with cross-selling and upselling in the travel industry

How marketing automation helps you with cross-selling and upselling in the travel industry

Cross selling and upselling are two of the most effective sales strategies. They are especially helpful in the travel industry where there is always something else you can offer to increase the value of the order or booking. If you run a hotel, a travel agency, or a booking platform, you can use both strategies to grow your sales significantly. Let’s see how you can do so with iPresso.