We live in a world of influencers. Increasingly, to promote a brand online it is no longer enough (unfortunately) to have a good advertising idea and an interesting, thoughtful product. Customers need social proof, but they don't pay attention to the opinions of random, unknown people. They look for validation from someone they follow daily on social media. Let's talk about influencer marketing.
Online advertising is all about...clicks. A click means that a potential customer, upon seeing an ad creative, became interested enough to move on. A click is an increase in website traffic, brand awareness and a chance to improve sales results. CTR measures the effectiveness of your campaigns. Let's see how click-through rate is calculated and how to get a satisfactory CTR.
In marketing, context is everything that’s related to your customers, especially when it comes to their characteristics and activity online. Understanding the potential of this context, can help you move your conversations with customers to a whole new level. And iPresso is here to help.
Recently we wrote about performance marketing automation. Today we will take on performance marketing itself - what it is, how to do it well, what are the criteria for its effectiveness, and most importantly - what is better to beware of so that your marketing strategy doesn't take a hit.
You have two ways of attracting customers – you can reach out to them (outbound marketing) or encourage them to come to your company (inbound marketing). In this post, we want to show you how to automate the latter strategy.
Landing pages created for a specific purpose (e.g., acquiring leads, newsletter signups, sales campaigns) are a good way to increase traffic and conversions. Let's walk through landing page design and consider what an ideal landing page should look like.
In our previous article on this matter, we told you that marketing automation starts with selecting the right platform, getting to know its dashboard, and integrating it with other tools in your IT ecosystem (e.g., an e-commerce platform or a CRM system). Today, we want to focus on what’s next.
