Author: Jakub Wyciślik (Jakub Wyciślik)

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Message personalization: How to implement in Marketing Automation?

Message personalization: How to implement in Marketing Automation?

Why is personalization so important? In an era of information overload, consumers are bombarded with hundreds, if not thousands, of advertising messages every day. To capture their attention, brands must offer content that is not only relevant, but also tailored to each user's unique needs. Personalization allows you to create more relevant and meaningful interactions, which in turn leads to higher customer satisfaction, greater loyalty and better business results.

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How to effectively use SMS in marketing automation?

How to effectively use SMS in marketing automation?

In today's e-commerce world, where competition is fierce and customers' attention is hard to gain, the effective use of various communication channels is becoming a key element of any company's marketing strategy. One of the most effective tools in this regard is SMS in Marketing Automation. In this article, we will analyze how SMS can be effectively used as part of Marketing Automation, presenting strategies, application examples and the latest statistics proving the effectiveness of this approach.

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Combine online and offline experiences in marketing automation for FMCG

Combine online and offline experiences in marketing automation for FMCG

FMCG is one of those sectors where companies do their marketing mostly offline (due to the nature of the product). Of course, there are still online activities – FMCG companies have websites, use online ads, and sometimes even send out newsletters, but most of the time, people buy these products offline in the nearby grocery store, so FMCG communication must comprise the offline aspect. And that’s what we want to talk about.

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How to use Marketing Automation to increase the value of your shopping cart?

How to use Marketing Automation to increase the value of your shopping cart?

In the world of e-commerce, where competition is becoming increasingly fierce, effectively increasing the value of the shopping cart is becoming a key goal for many online stores. In this competition, a tool that can significantly help companies achieve this goal is Marketing Automation. By using automation of marketing processes, companies can provide customers with personalized offers, product recommendations and incentives to add additional products to the cart. In this article, we will look at the benefits of using Marketing Automation in the context of increasing the value of the shopping cart and what strategies are worth implementing.

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What’s the future for marketing automation?

What’s the future for marketing automation?

Marketing automation, just like any other technology, is rapidly evolving, primarily thanks to AI and related technologies. Earlier this year, Adobe published an extensive study on what marketing automation is like in 2024 and what we can expect in the near future. In this post, we want to show you some of this report's crucial findings and share our perspective. So, let's see what's coming for marketing automation!