iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop...
In modern marketing managing, various daily processes without the help of add-ons or additional tools are simply impossible. MarTech became a huge world that is growing more and more quickly. It could be clearly seen in...
Product feeds are basically a list of specific options from companies offer selected for promotion, clearance sale, recommendation, and so on. Feeds have a huge impact on every company working in e-commerce. Each of...
Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a...
Scenarios that are prepared earlier for taking immediate steps when specific actions take place like sending messages are a crucial part of Marketing Automation System from iPresso. Each scenario could be created as...
Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them...
MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for...
What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement to create...
