What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each marketing automation tool is just another product, but choose wisely, it could boost your selling strategies. So...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement to create an account among top reasons The overall average online cart abandonment rate is 69,57%. What are the main causes? First of all, it...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
Increasing number of Internet users worldwide, growing popularity of mobile devices, crucial role of recommendations, and visual communication – those are some of key trends that are shaping the Internet, according to Mary Meeker’s Internet Trends 2019 report. Publication of Mary Meeker’s Internet Trends report is an important event anticipated every year by marketers, managers,...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that can directly shape customers’ attitude, preferences, and their willingness to spend money. iPresso Satellite is a trailblazing solution that enables marketers collect...
How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and to make well-informed decisions to improve the results of their actions. Which KPIs should marketers be tracking? Here are examples...
