On our blog, we frequently mention that personalization is all about reaching the right customer with the right message at the right time. Context-based marketing (sometimes referred to as contextual marketing) has the same goal. Let’s have a closer look at what this technique has to offer.
Relationships between contacts – a new level of personalization.
Almost every successful marketing campaign starts with selecting the target audience. This means you need to have some contacts/recipients in your database. And when you do, you need to effectively manage this database so that you can reach your users/customers with a tailor-made message and benefit from full personalization. Let’s talk a bit more about that.
10 processes in your company you can automate right away
It’s a common misconception that automation is only for email marketing. Today, with advanced marketing automation platforms, you can automate many more processes (both marketing and sales-related) going on every day in your business. The benefit? Saving a lot of time, obviously! Let’s have a look at what you can automate almost immediately using iPresso.
Automate your industry event with iPresso
So, you decided to organize an industry event for your customers, stakeholders, and coworkers. That’s a big assignment! There’s a lot of planning involved, as well as other things such as marketing, agenda, invitations, and venue. Thankfully, with our help, you can automate many elements on your to-do list. Sounds interesting, doesn’t it? Let’s have a look.
SMS vs. WhatsApp – similar but different
Communicating with your customers and users via mobile devices entails many benefits. However, before you do, you need to pick the best tool to do so. There are two typically-mobile channels – text messages (also known as SMS messages) and WhatsApp.
Do you use WhatsApp in your company? You probably should
WhatsApp is far more than just a messenger for everyday communication between friends and family. Today, it’s a vital communication tool companies more and more eagerly use to stay in touch with their customers. What should you know about WhatsApp?
Master RTM – what do you need to know about this advanced marketing technique?
Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.