Home > communication

Tag: communication

Post
Customer education using marketing automation

Customer education using marketing automation

In today's dynamically developing world, customers are increasingly demanding and aware of their needs. To meet these demands, companies must invest in educating their customers. This process not only increases engagement, but also builds loyalty and trust. Marketing automation becomes a key tool here, enabling effective and efficient customer education on a large scale. In the article, we will discuss how marketing automation can support customer education, what its benefits are, and we will present specific examples of applications.

Post
How marketing automation can increase conversions in the financial sector

How marketing automation can increase conversions in the financial sector

Every sector can benefit from increased conversions, but this question is especially important in sectors such as finance and banking, where customer’s LTV can be counted in years. That’s why bank marketers, insurers, and loan/investment companies are continually looking for ways to increase conversions and grow their business this way. And that’s what we want to discuss today.

Post
Personalization of offers in the travel industry with marketing automation

Personalization of offers in the travel industry with marketing automation

The travel industry is highly reliant on personalization – people want to travel to places that interest them or offer something they want, whether it’s great views, fantastic beaches, or other tourist attractions. If you want to succeed in the travel sector, you must appeal to your customers’ wants and interests. And this is where marketing automation steps in the game.

Post
Content automation: provide valuable information

Content automation: provide valuable information

The introduction of artificial intelligence-based technologies and content automation tools is significantly changing the way valuable information is delivered. In this article, we will focus on the benefits, tools and challenges related to content automation, also analyzing the prospects for its future development.

Post
How to deal with spam?

How to deal with spam?

Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.

Post
Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?

What is drip marketing?

Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?

  • 1
  • 2
  • 5