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Tag - online marketing

MarTech - iPresso Marketing Automation
News

How martech ups your marketing and customer service game

Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways...

19 September 2022
1 min read
email marketing
News

What emails are most successful in e-commerce?

In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this...

9 September 2022
1 min read
loyalty program ecommerce
Articles

How to encourage customers to buy more products

When you’re running an online store, selling more products is your obvious goal. The more products you sell, the more money you make, and your business is more stable. What can you do to encourage customers to put more...

7 September 2022
6 min read
online marketing
Articles

Billing models in online marketing

As we all know, there are many different services and products in digital marketing, from ads through sponsored posts to marketing tools. Each form of marketing activity comes with specific pricing/billing models. In...

26 August 2022
7 min read
Basic marketing metrics
Articles

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...

14 June 2022
6 min read