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Campaign planner: new iPresso functionality

Campaign planner: new iPresso functionality

Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.

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How does marketing automation improve demand generation?

How does marketing automation improve demand generation?

Demand generation is a strategy focused on increasing customer awareness of the company and its offerings. Marketing Automation plays a key role in implementing this strategy, enabling the automation of marketing processes, which allows you to reach the target audience more effectively and build relationships with customers.

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How to deal with spam?

How to deal with spam?

Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.

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Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.

What is the AIDA model and how to use it in marketing?

Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.

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