Marketing automation is almost never a lonely island – it works with other tools and platforms in your company to create one fully functional sales and marketing ecosystem. CRM is a good example of a tool that should be integrated with marketing automation. Let’s see what benefits such a combination will give to your company.
Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.
The past few years have been very difficult for travel companies, primarily because of the recent pandemic. Today, though, things change, and people are more eager to travel. This means that travel and hospitality companies need to buckle up and increase their marketing efforts. And this is where our role begins!
In online marketing, you can measure the effectiveness of advertising campaigns in various ways. One of the key indicators to assess the effectiveness of advertising expenditure is ROAS (Return on Advertising Spend). This is a metric that determines how much profit the funds spent on advertising generate. Let's see what the definition of ROAS is, how to calculate it and why it is such an effective tool.
Online advertising and SEO do not exist without keywords. You can search for them on your own, or use a ready-made, free tool from Google. Get to know the keyword planner. Find out how to chase away the competition and sell more with its help.
Real-time marketing (RTM) is probably one of the most challenging marketing techniques ever. It requires good preparation and careful observation of what’s going on in your sector or the whole market. The good news is, though, that you can automate many aspects of this part of your marketing strategy. And today, we want to show you how.
You have a product with which you want to reach new customers. Your financial condition allows you to share some of the profits. At the same time, you feel that the company's advertising reach does not guarantee sales at the expected level. Maybe you should be interested in affiliate marketing?
