FMCG is one of those sectors where companies do their marketing mostly offline (due to the nature of the product). Of course, there are still online activities – FMCG companies have websites, use online ads, and sometimes even send out newsletters, but most of the time, people buy these products offline in the nearby grocery store, so FMCG communication must comprise the offline aspect. And that’s what we want to talk about.
In today's dynamic world, where competition is constantly increasing, time management has become a key element of success. Particularly in marketing, where the speed of response and effectiveness of actions are of great importance, effective use of time becomes a priority. In this situation, Marketing Automation, i.e. the automation of marketing processes, becomes an indispensable tool supporting time and resource management.
If you run a small business, you probably don’t want to complicate things and get too many tools doing things you don’t actually need. It is likely you want to focus on things that matter to your business and help you grow. If that’s the case in your company, read on because marketing automation may be right up your alley!
In today's digital world, where competition is increasing and customers' attention is spread across many different communication channels, effectively converting potential customers, also known as leads, into actual sales is a key challenge for companies. In this discussion, email marketing plays an extremely important role. Thanks to its direct and personalized nature, email marketing is not only an effective tool for building relationships with customers, but also a powerful conversion tool. In this article, we'll explore how exactly email marketing can help turn potential leads into actual sales, taking a look at various strategies, tools, and best practices in this area.
Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.
Running an event marketing company or an event marketing project requires paying attention to many elements. The majority of them can be automated with marketing automation platforms such as iPresso. Let’s have a look at what are your options if you want to conduct effective event marketing campaigns.
Demand generation is a strategy focused on increasing customer awareness of the company and its offerings. Marketing Automation plays a key role in implementing this strategy, enabling the automation of marketing processes, which allows you to reach the target audience more effectively and build relationships with customers.
