Online advertising is all about...clicks. A click means that a potential customer, upon seeing an ad creative, became interested enough to move on. A click is an increase in website traffic, brand awareness and a chance to improve sales results. CTR measures the effectiveness of your campaigns. Let's see how click-through rate is calculated and how to get a satisfactory CTR.
Here at iPresso, we value performance marketing a lot! With this strategy, you can grow and scale your business – quickly and effectively. With performance marketing, you can reach new customers, mostly ones that are vitally interested in your services or products. And our platform is ready to help you with this area of your business. Let’s have a look at how iPresso help you make the most of performance marketing, specifically – Google Ads, WhatsApp, and push notifications.
Any (reasonable) marketer will agree that CTA is of great importance. It's one of the best tools for generating leads, or, in effect, growing your business. However, it still happens that the placement of a CTA is forgotten. Let's talk about how to write a catchy CTA and increase the effectiveness of ads.
Marketing agencies support their clients in many aspects of digital marketing – from PR to social media management and performance marketing. It’s no mystery that in many cases and services provided for those clients, marketing automation can be extremely helpful. That’s why we decided to gather all the crucial features available within our platform and show you how to use them to help your clients.
So, you’ve heard that marketing automation is a beneficial tool helping your company save a lot of time and money. And while that’s 100% true, you cannot just decide that henceforth, you start applying it in your everyday operations.
Conversions are the foundation of every business. Whether you run an e-commerce company, a SaaS platform, or any other business.
We admit that; pop-ups aren’t the internet’s favorite advertising form. Did you know that Ethan Zuckerman, the man who invented pop-up ads, has even apologized to the world for his invention?
