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7 reasons why your campaigns aren’t working

7 reasons why your campaigns aren’t working

Are you spending more and more on marketing, but seeing no results? Are you dreaming of gaining new customers, but there's no sign of improvement or increased interest in your offerings? We know what the reason is! See the most common mistakes made when creating marketing campaigns and learn our tips on how to deal with them.

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5 personalization mistakes that will ruin your campaign

5 personalization mistakes that will ruin your campaign

Personalization is a powerful marketing technique that can help you get more customers, close more deals, and build a positive image of your brand or company. However, if you want to achieve all of that, you need to avoid typical mistakes that hinder your efforts and can even ruin your reputation or your campaign’s performance. We’ve listed five such mistakes. If you personalize your communication with customers (or consider doing so), you definitely should read this post!

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Discover how automated marketing campaigns will remind you to buy and increase sales

Discover how automated marketing campaigns will remind you to buy and increase sales

Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!

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iPresso’s Pipelines – Four Stages of a Lead Nurturing Campaign

iPresso’s Pipelines – Four Stages of a Lead Nurturing Campaign

Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...

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