In today's e-commerce world, effective customer data management and an effective marketing strategy are crucial to the success of businesses. Integrating marketing automation tools and an e-commerce platform can significantly improve the effectiveness of your marketing efforts. One example of successful integration is the combination of iPresso with Magento - two powerful tools that together can revolutionize the way companies run their marketing campaigns.
Every year, online retailers worldwide lose $4.6 trillion due to abandoned carts. It’s one of the biggest problems in the e-commerce world, but abandoned processes encompass more elements. In this post, we want to show you why abandoned processes can hurt your business and how iPresso can help you rescue at least some of them.
Every purchasing process can be depicted as a journey. Analyzing and optimizing this process can help you win more customers and make your business more stable. How can marketing automation help you with this? Let’s find out!
Do you care about the quality of product information in your online store? According to the latest market research, that aspect of your online business is essential.
PayPal recently published their e-Commerce Index, giving a better insight into the current situation in the European e-commerce sector. Let’s look at the most important conclusions from this report.
According to a study conducted by Incisiv earlier this year, the majority of retailers expect the complexity of their digital operations to grow in 2023.
E-commerce dynamically evolves. Customers are looking for technologies and solutions that will enable them to get acquainted with the product before they decide to purchase it.
