If you run an online store, you surely understand the value of personalized product recommendations. This way, you can increase the average order value and win your customers’ loyalty and engagement (customers appreciate stores that understand their needs and interests). And we have a tool that will help you do so – recommendation frames. Let’s have a look at them!
In the world of e-commerce, where competition is becoming increasingly fierce, effectively increasing the value of the shopping cart is becoming a key goal for many online stores. In this competition, a tool that can significantly help companies achieve this goal is Marketing Automation. By using automation of marketing processes, companies can provide customers with personalized offers, product recommendations and incentives to add additional products to the cart. In this article, we will look at the benefits of using Marketing Automation in the context of increasing the value of the shopping cart and what strategies are worth implementing.
In today's e-commerce world, effective customer data management and an effective marketing strategy are crucial to the success of businesses. Integrating marketing automation tools and an e-commerce platform can significantly improve the effectiveness of your marketing efforts. One example of successful integration is the combination of iPresso with Magento - two powerful tools that together can revolutionize the way companies run their marketing campaigns.
Every year, online retailers worldwide lose $4.6 trillion due to abandoned carts. It’s one of the biggest problems in the e-commerce world, but abandoned processes encompass more elements. In this post, we want to show you why abandoned processes can hurt your business and how iPresso can help you rescue at least some of them.
Every purchasing process can be depicted as a journey. Analyzing and optimizing this process can help you win more customers and make your business more stable. How can marketing automation help you with this? Let’s find out!
Do you care about the quality of product information in your online store? According to the latest market research, that aspect of your online business is essential.
PayPal recently published their e-Commerce Index, giving a better insight into the current situation in the European e-commerce sector. Let’s look at the most important conclusions from this report.
