Do you care about the quality of product information in your online store? According to the latest market research, that aspect of your online business is essential. As much as 94% of online shoppers said good product information is important in online shopping.
Interestingly, that result constitutes a significant growth compared to the last year, when “only” 83% of online shoppers claimed product information was important in their purchasing decisions. Today, over 50% of online shoppers (the study was conducted in the US, UK, and Germany) say they will go elsewhere if they don’t find sufficient product information on a given web store’s site. 47% claim the lack of accurate product data is frustrating, and 36% even feel angry because of it.
What should you include in your product descriptions? Here are the answers:
Exhaustive written product descriptions (39% of answers)
Customer ratings (18%)
Product videos (12%)
How many of these forms do you use in your online store?