Blog iPresso Marketing Automation

Tag - marketing online

measuring results in marketing

Measuring the efficiency of marketing activities

When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...

analysis of customer data

87% of B2B companies have problems with buyer intent data

For B2B companies, both large and small, lead generation is still a huge problem. Leadfeeder is a company that surveyed British and American marketing and sales professionals. The results are worrying – as many as 82%...