E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.
YouTube launches YouTube Shopping with Shopify
Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream. Although this solution is not yet very popular in Europe, it has many fans in Asia. This form...
Benefit from product recommendations in your online store
It stands to reason that if you want your customers to buy more products in your online store, you have to recommend them. Product recommendations can be a source of more orders in your store at a relatively low cost. Still, many stores don’t exploit this technique as effectively as they could. In this post,...
Amazon launches Luxury Stores in five European countries
Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in...
Video is important when shopping online
As a recent study published by Brightcove reveals, 85% of consumers worldwide rely heavily on video when they purchase goods and services online. Does it mean that the time for video content in e-commerce has come? The company asked consumers around the world about how important video is as a part of their purchase journeys....
How to attain loyalty and engagement in e-commerce?
E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...
Do you want to excel in e-commerce? Offer excellent shopping experience!
According to recent study, almost half (49%) of customers is ready to switch to another e-commerce business if it provides virtual try-out tools and/or shopping advisory services. The digital transformation has affected not just retailers, but their customers as well. If you want to outrun your competitors, you have to make sure you provide the...
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