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Amazon launches Luxury Stores in five European countries

Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in the near future.

Truth be told, Amazon has quite a challenge ahead of them. The European market is already full of high-end fashion, and Zalando is the undisputed number one in this niche. Regardless, Amazon wants to conquer five European countries with their new format, including Germany, the United Kingdom, France, Italy, and Spain.

At first, Amazon’s offer will comprise eight luxury brands: Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Bogliogi, Jonathan Cohen, and Altazurra. Amazon promises, though, that more brands will be added to the offer in the future.

Maciej Mazurkiewicz

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