82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services

82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services

Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.

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Marketing Visionaries Put Content At The Core Of Their Efforts

Marketing Visionaries Put Content At The Core Of Their Efforts

87% of Visionaries and 81% of Leaders put content at the core of their marketing efforts – according to a new study from Skyword. The most successful marketers are likely to use storytelling techniques and rely both on editorial guidelines and brand standards.

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Personalisation And Real-Time Offers Are Now Necessities

Personalisation And Real-Time Offers Are Now Necessities

42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.

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From iPresso To Messenger. How Does It Work In Practice?

From iPresso To Messenger. How Does It Work In Practice?

New channel of direct marketing in iPresso allows marketers to reach customers with personalized content directly on Messenger. Through this integration, companies will be able to send notifications to Messenger accounts of every contact who provides an appropriate consent, for example during the checkout process on the website.

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