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Combine online and offline experiences in marketing automation for FMCG

Combine online and offline experiences in marketing automation for FMCG

FMCG is one of those sectors where companies do their marketing mostly offline (due to the nature of the product). Of course, there are still online activities – FMCG companies have websites, use online ads, and sometimes even send out newsletters, but most of the time, people buy these products offline in the nearby grocery store, so FMCG communication must comprise the offline aspect. And that’s what we want to talk about.

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Marketing automation and sales: a matched pair.

Marketing automation and sales: a matched pair.

Combining sales with marketing automation means combining these methods into effective tactics for acquiring, engaging and converting customers. It's a combination that enables marketing and sales teams to increase efficiency and better engage with customers in various global markets.

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In marketing, personalization and the right timing can really boost the results you’re achieving. The information people see can only be effective if it’s presented to the right person, in the right context, and at the right time. That’s the essence of context-based marketing, sometimes referred to as contextual marketing. How this technique can help you increase your sales?

How can context-based marketing increase your sales?

In marketing, personalization and the right timing can really boost the results you’re achieving. The information people see can only be effective if it’s presented to the right person, in the right context, and at the right time. That’s the essence of context-based marketing, sometimes referred to as contextual marketing. How this technique can help you increase your sales?

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A website is not only a matter of presenting content and products. It is also a matter of effectively delivering this content to users. The most important thing is that your website is easily accessible and understandable, both for customers and search engines. An SEO audit is an integral part of every marketing strategy. Let's see how to conduct a comprehensive SEO audit step by step and how Marketing Automation can help you achieve better positions in search results.

How to do an SEO audit and combine SEO with Marketing Automation?

A website is not only a matter of presenting content and products. It is also a matter of effectively delivering this content to users. The most important thing is that your website is easily accessible and understandable, both for customers and search engines. An SEO audit is an integral part of every marketing strategy. Let's see how to conduct a comprehensive SEO audit step by step and how Marketing Automation can help you achieve better positions in search results.

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What is ROAS?

What is ROAS?

In online marketing, you can measure the effectiveness of advertising campaigns in various ways. One of the key indicators to assess the effectiveness of advertising expenditure is ROAS (Return on Advertising Spend). This is a metric that determines how much profit the funds spent on advertising generate. Let's see what the definition of ROAS is, how to calculate it and why it is such an effective tool.

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How does a keyword planner work?

How does a keyword planner work?

Online advertising and SEO do not exist without keywords. You can search for them on your own, or use a ready-made, free tool from Google. Get to know the keyword planner. Find out how to chase away the competition and sell more with its help.

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What is UTM?

What is UTM?

Marketing makes no sense without analytics. When doing any promotional campaigns, it's a good idea to monitor inputs and other activities on the website. With the help of UTM tags, you can identify traffic from external sources. Is it worth betting on UTM? What are the types of UTM parameters? What are the benefits of using UTM parameters? Here we go.

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