Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.
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Email marketing remains strong and popular. According to The Manifest’s 2018 Email Marketing Survey, nearly 7 in 10 American businesses use this form of communication.
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87% of Visionaries and 81% of Leaders put content at the core of their marketing efforts – according to a new study from Skyword. The most successful marketers are likely to use storytelling techniques and rely both on editorial guidelines and brand standards.
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Email marketing remains one of the most effective marketing strategies. According to fresh data from GlobalWebIndex, 23% of internet users globally say they read emails/newsletters from brands.
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42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.
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New channel of direct marketing in iPresso allows marketers to reach customers with personalized content directly on Messenger. Through this integration, companies will be able to send notifications to Messenger accounts of every contact who provides an appropriate consent, for example during the checkout process on the website.
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40% of British companies are struggling to deliver truly personalised content to their customers, while shoppers feel they are not adequately rewarded for sharing their personal data, according to a new study by loyalty marketing agency ICLP.
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