Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for you. GeoPoints will allow you to send promotions to users living near a specific store.
Post
Tag: marketing
Post
Use marketing automation to increase AOV
Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.
Post
7 ideas for personalized marketing campaigns
Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!
Post
Machine learning in marketing? See what you’ll gain from integrating with Vertex AI
Wondering how to improve your marketing campaigns? With the development of new technologies, more and more companies are introducing solutions based on artificial intelligence and machine learning. See if it will work for you.
Post
Transactional or marketing – how not to confuse these types of messages?
Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!
Post
First impressions matter! How to create a winning opening message
Sometimes, you only have one chance to make a good first impression. In many situations, email is the channel you use to introduce yourself, your business, or your offer. Read on to see how to create a winning first email message that captivates your audience’s attention and helps you grow your business!
Post
What if your premieres could sell themselves? Check out how to make it happen!
Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can't go unnoticed. What if... the novelties sold themselves and automatically displayed to those interested?! If you don't know how to do it, we come to help!