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3 marketing trends to follow in 2023

3 marketing trends to follow in 2023

Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?

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What is a buyer persona, and how to create it?

What is a buyer persona, and how to create it?

Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.

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What is and why do you need UGC?

What is and why do you need UGC?

If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...

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