It’s a common misconception that automation is only for email marketing. Today, with advanced marketing automation platforms, you can automate many more processes (both marketing and sales-related) going on every day in your business. The benefit? Saving a lot of time, obviously! Let’s have a look at what you can automate almost immediately using iPresso.
Marketing Automation in retail – combine offline and online experiences
Retail companies are just perfect for implementing the omnichannel model. Communication in many different channels, multiple features and offers, as well as personalized product recommendations – all of that can be easily automated. In this post, we want to show you how to use marketing automation in a retail business.
Marketing Automation in the travel industry
Whether you run a hotel, a tourist agency, an airline, or a booking system, marketing automation can be of great help. And today, we want to show you what your options are.
4 techniques that will help you optimize marketing ROI
Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
3 marketing trends to follow in 2023
Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
What is a buyer persona, and how to create it?
Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.
Will connected TV (CTV) advertising be bigger than mobile advertising?
It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.