Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.
If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...