We live in a world of influencers. Increasingly, to promote a brand online it is no longer enough (unfortunately) to have a good advertising idea and an interesting, thoughtful product. Customers need social proof, but they don't pay attention to the opinions of random, unknown people. They look for validation from someone they follow daily on social media. Let's talk about influencer marketing.
Online advertising is all about...clicks. A click means that a potential customer, upon seeing an ad creative, became interested enough to move on. A click is an increase in website traffic, brand awareness and a chance to improve sales results. CTR measures the effectiveness of your campaigns. Let's see how click-through rate is calculated and how to get a satisfactory CTR.
Recently we wrote about performance marketing automation. Today we will take on performance marketing itself - what it is, how to do it well, what are the criteria for its effectiveness, and most importantly - what is better to beware of so that your marketing strategy doesn't take a hit.
You have two ways of attracting customers – you can reach out to them (outbound marketing) or encourage them to come to your company (inbound marketing). In this post, we want to show you how to automate the latter strategy.
Landing pages created for a specific purpose (e.g., acquiring leads, newsletter signups, sales campaigns) are a good way to increase traffic and conversions. Let's walk through landing page design and consider what an ideal landing page should look like.
The goal of whisper marketing is to generate a relevant message that will reach a predefined audience. The more whisper marketing resembles participation in a direct discussion or a story told with a twist - the better it works.
Here at iPresso, we value performance marketing a lot! With this strategy, you can grow and scale your business – quickly and effectively. With performance marketing, you can reach new customers, mostly ones that are vitally interested in your services or products. And our platform is ready to help you with this area of your business. Let’s have a look at how iPresso help you make the most of performance marketing, specifically – Google Ads, WhatsApp, and push notifications.
