Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not only lower sales but also the loss of clients’ trust. The reasons internet users abandon the shopping cart...
Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement to create an account among top reasons The overall average online cart abandonment rate is 69,57%. What are the main causes? First of all, it...
Shipping options are considered to be one of the crucial aspects of online shopping by the Gen Z shoppers (consumers aged 16-24). According to the Great Expectations: Shipping, CX & Gen Z report from Neopost Shipping, 71% of them would be willing to increase their basket size for free hyperlocal delivery (1-3 hours).
The global cart abandonment rate for the first quarter of 2017 is 75,6%. The reasons that contribute to this problem include slow websites, extra costs, and the requirement to create an account in the e-shop, according to Fullestop.
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
Customers usually don’t like to be flooded with emails. However, there seems to be an exception to this rule: sending abandoned-cart emails is an efficient way of encouraging consumers to complete a transaction, according to Experian’s latest benchmark report.
