Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided to go a similar path, and they introduced a series of privacy-related changes over the last few years. Indeed, marketers...
Have you heard that third-party cookies will be deleted from Chrome shortly? The “shortly” part is complicated, to say the least. Google has recently announced they will start phasing third-party cookies out in late 2024. The official reason is the feedback that Google received from Google Privacy Sandbox participants. They said they needed more time...
49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close more deals, and sell more products. However, to achieve that goal, you need SEO. And...
In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...
