AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504...
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the...
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
