AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
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Tag: ai
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How does AI transform marketing?
Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous technology transforms digital marketing and how you can implement it in your strategy. Artificial intelligence is a technology designed to help people execute...
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Artificial Intelligence Will Continue To Shape Marketing
AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504 high-level marketing executives. Most respondents expect that AI-based solutions will be useful in delivering precise measurments (72%), real-time...
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Twelve Trends That Will Shape Media and Marketing in 2019
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.
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Positive Customer Experience Means More Revenue For Businesses
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.