If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.
To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some tweaks or even bigger changes. On the other hand, when everything goes well, you can focus on optimizing results...
KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....
There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing automation allows for very precise targeting of users and paying customers. All these actions are not however floating in space; a campaign has its...
How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and to make well-informed decisions to improve the results of their actions. Which KPIs should marketers be tracking? Here are examples...
Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.
Marketing Automation software provides its users with a range of options for performance reporting and analysis. One of the popular tools used in this field is iPresso’s KPI Dashboard, which lets marketers set custom goals and view their progress in real time.
