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Tag - kpi

Basic marketing metrics

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...

What is KPI?

KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing...

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and...