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3 June 2026
by iPresso
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Tag: marketing automation

Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking
Articles

Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking

Jakub Wyciślik
June 2
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation

Jakub Wyciślik
May 28
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How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation
Articles iPresso Interview

How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation

Jakub Wyciślik
May 26
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Hyper-Personalization Without AI: How to Use Conditional Logic and Dynamic Tagging
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Hyper-Personalization Without AI: How to Use Conditional Logic and Dynamic Tagging

Jakub Wyciślik
May 19
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Marketing Automation in Insurance: Automating Policy Renewals as the Key to LTV
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Marketing Automation in Insurance: Automating Policy Renewals as the Key to LTV

Jakub Wyciślik
May 12
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MAiA – AI Assistant in iPresso
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MAiA – AI Assistant in iPresso

Jakub Wyciślik
May 7
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Recovering abandoned carts is just the beginning. How do you win back a customer at the “thinking about it” stage?
Articles

Recovering abandoned carts is just the beginning. How do you win back a customer at the “thinking about it” stage?

Jakub Wyciślik
May 5
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Stressed marketing operations manager holding his head in front of a laptop and crumpled papers in an office, depicting broken marketing automation workflows and funnel friction.

Marketing Automation Audit: 15 Touchpoints Where Your

On paper, your sales funnel looks flawless. But the numbers tell a different story. Leads

  • 10 Min Read
iPresso and Wawel case study – branded Wawel Truck vehicle and a woman eating Wawel chocolate on a red background

How Wawel Uses iPresso for Precision Marketing:

In the FMCG sector, reach alone is rarely the challenge - recognizable brands like Wawel

  • 10 Min Read

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