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23 June 2026
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Tag: marketing automation

Lead Nurturing That Doesn’t Bore. How to Design Educational Sequences That Shorten the Sales Cycle
Articles

Lead Nurturing That Doesn’t Bore. How to Design Educational Sequences That Shorten the Sales Cycle

Jakub Wyciślik
June 23
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Loyalty Programs: How to Automate Gratification and Build Customer Attachment?
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Loyalty Programs: How to Automate Gratification and Build Customer Attachment?

Jakub Wyciślik
June 16
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?

Jakub Wyciślik
June 9
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Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking
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Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking

Jakub Wyciślik
June 2
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation

Jakub Wyciślik
May 28
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How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation
Articles iPresso Interview

How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation

Jakub Wyciślik
May 26
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Hyper-Personalization Without AI: How to Use Conditional Logic and Dynamic Tagging
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Hyper-Personalization Without AI: How to Use Conditional Logic and Dynamic Tagging

Jakub Wyciślik
May 19
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Woman and man at a computer browsing an offer online - lead nurturing in practice.

Lead Nurturing That Doesn’t Bore. How to

Lead nurturing means systematically delivering content tailored to each lead’s stage in the buyer’s journey

  • 10 Min Read

Loyalty Programs: How to Automate Gratification and

The traditional model of a loyalty program (you buy, you collect points, you redeem points)

  • 10 Min Read

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