How to Use Scoring Plans to Automatically Rank Your Contacts

How to Use Scoring Plans to Automatically Rank Your Contacts

Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities, so that you know which contacts are the closest to making the purchase.

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Twelve Trends That Will Shape Media and Marketing in 2019

Twelve Trends That Will Shape Media and Marketing in 2019

Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.

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Track Conversions of Your Campaigns with iPresso’s Sophisticated Reports

Track Conversions of Your Campaigns with iPresso’s Sophisticated Reports

Campaign Reports in iPresso allow marketers to easily track detailed results of various campaigns carried out in different communication channels. This solution provides you with up-to-date insights related to campaigns sent via email, text, voice messages or pop-ups.

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iPresso Among Capterra’s Top 20 Most Affordable MA Software Again!

iPresso Among Capterra’s Top 20 Most Affordable MA Software Again!

For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.

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