IAB is one of the leading advertising organizations. They recently published their ad spend projection in 2023 across different market sectors.
Marketing leaders are still optimistic
Linkedin surveyed 1,700+ B2B marketing leaders from across the world.
The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.
Measuring the efficiency of marketing activities
When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities? That, of course, depends on what you’re actually doing. Let’s have a look at some common options. Of course, we...
How Marketing Automation helps to save time and focus on strategy – reports
Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.