Blog iPresso Marketing Automation

Tag - reports

Ecommerce trends

The latest e-commerce trends

E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online...

measuring results in marketing

Measuring the efficiency of marketing activities

When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...