Yes, at least according to Sara R. Moulton, Head of Content at Playable. She claims that interactive content can help marketers drive more concentrated customer engagement.
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Tag: content marketing
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How to adjust content to the marketing funnel
Did you enjoy reading our article about the marketing funnel? As you know from that post, each funnel has at least three major stages
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Content recycling – give your texts a new life
Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason you value a given text, it’s worth thinking about recycling or repurposing it. This way,...
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SEO in content marketing – what to consider?
Nowadays, these two disciplines – SEO and content marketing – go hand in hand when it comes to online promotion and the visibility of your website. We could even say that content marketing is one of the crucial SEO techniques. But to make it effective, it has to take SEO requirements into account. And that’s...