Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or...
360 Degree Marketing is a great way to surround customers with marketing messages. No matter who and how consumes content, you can reach him with your message. If you want this operation to be successful, the message...
KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing...
There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing...
A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization...
Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not...
Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way...
