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Tag - personalization

MarTech - iPresso Marketing Automation
News

How martech ups your marketing and customer service game

Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways...

19 September 2022
1 min read
How does AI transform marketing?
Articles

How does AI transform marketing?

Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous...

19 August 2022
6 min read
Articles

Persona in Marketing Automation

Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or...

5 February 2021
3 min read
ArticlesiPresso Interview

What is KPI?

KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing...

17 February 2020
4 min read