Positive Customer Experience Means More Revenue For Businesses

Posted on 23 August 201824 September 2018 by Michał

Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.

Personalisation And Real-Time Offers Are Now Necessities

Posted on 20 December 201711 January 2018 by Michał

42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.